The global business world is no stranger to change and disruption and the rise in the value and use of alternative data is no exception to the rule. While alternative data has great potential to revolutionise the way investments are made, it is essential to remain aware of the risks.
Misuse of third party data has been highlighted in spectacular fashion via ongoing developments in the scandal surrounding Facebook and Cambridge Analytica – a company that now appears to be operating under the rebranded name Emerdata.
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